Inspired by the benefits of natural ingredients, our founder Matt experienced issues with sensitive skin and was always looking for a true all-natural soap that wasn’t overly expensive. He wanted a soap with a scent like what a man wants to smell like and not feminine. He also knew there must be other men out there that felt the same way and had issues with sensitive skin. Specifically, his friend Billy in the Air Force, who instilled in him a true appreciation for those serving in the military. By example of his friend, Matt was motivated to create a brand that could not only produce products of all-natural ingredients and made in the USA, but also one that could highlight the military. With that, NATURAL AMERICAN was born!

Raise the bar for men’s personal care products with natural ingredients, masculine scents, being made in the USA and showing appreciation for the military.